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October 21, 2009: Mixed message or just irony?

COC 40th Anniversary Logo

(40th Anniversary Logo courtesy of COC)

Last week The Signal distributed to its subscribers a special publication entitled “College of the Canyons: Celebrating 40 Years of Excellence, 1969-2009.”

This 16-page, full-color special edition featured historical information about the college and several large display ads congratulating COC on four decades of educational excellence and service to the community.

It was a handsome piece, by any measure, but it left a lingering question in its wake: Why had the college utilized the local community newspaper to promote its anniversary?

Just prior to the start of the fall 2009 semester, COC administration eliminated its own 40-year-old student newspaper the Canyon Call, citing budget cuts and low enrollment as justification for the move. The college has since replaced the Canyon Call with an online student publication, Cougar News.

So, if print is dead, why use The Signal to publicize such an important milestone? Why not just do it online?

Number of days COC has been without a school newspaper: 59

2 comments

1 Linda Robredo { 10.21.09 at 8:52 pm }

I’m stunned and speechless over COC administration’s choice to not use the on-line Cougar New to publish their news worthy 40 year anniversary too. To be fair, they should not have spent any money for the print media since the Canyon Call was retired to save money like cost of printed press. Now if the Signal gifted the whole 40th anniversary printing, that would be different. We are all taught not to kick a gift horse in the mouth. So without the information to know if the Signal absorbed the cost of print news, I just don’t know what to think. The Signal is in the business to make money and gifting such a large amount of printing is highly unlikely. The logic here is just amazing.

2 admin { 10.22.09 at 2:48 am }

Here’s the likely scenario: COC, which has a longstanding relationship with The Signal and often runs ads to promote enrollment and various school functions, asked the newspaper to produce and distribute the 40th anniversary special section. The Signal, with creative guidance from the college, covered the cost to design, print and distribute the publication and made it back through the sale of display ads. It’s interesting to note that the college still relies on a printed newspaper to get the word out, and so its cancellation of the Canyon Call seems curious at best and deliberate at worst.